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Ocean is My Home

I am a sea turtle living in the boundless ocean where I am free to be me. However, oneday I realize that my vision gets blurry and the ocean is no longer as clean as it used to be. So I've lost my way back home. In order to be free and happy again, would you help me save my home? 

Ocean is My Home! The BLÅVINGAD collection is designed to inspire further learning about the marine world and all the wonderful creatures who live there. This year, IKEA collaborate with Impact Hub Taipei to co-create a sustainable exhibition ”Under Havet”. The exhibition reveals the challenges of marine life. Through empathetic design, we expect to raise people's awareness about the issues of ocean pollution.


 

People must be aware of the true value of the ocean. The BLÅVINGAD collection is designed to inspire interest about life under the ocean – a home to thousands of creatures. 

Packed to the brim with soft toys of kids’ favourite marine animals, aquatic textiles, submarine and fishing games, and dreamy lighting, this collection will spark play and curiosity about the ocean across two age groups, from tots to young teens.


 

Taiwan is an island country surrounded by the ocean with rich marine ecology. People in Taiwan are always full of curiosity and yearning for the ocean. However, the impact of waste pollution and climate change has caused the marine ecology to become a gradually catastrophe. As the citizens of the island country, how can we protect the ocean and save marine lives?

Taiwan, located at the pivot point in east Asia, our international seaports are an important trade and business hub. However, how to build a green harbor to reduce marine pollution is also one of Taiwan's major sustainable challenges! While promoting the development of marine fishery and shipping economy, how can we maintain the marine ecology of the harbor through our own actions?

Building sand castles on the beach is a childhood memory of many children. However, as the amount of garbage increases year by year, the beach is not as white and clean as it used to be. In order to leave the next generation a beautiful beach and create unforgettable memories together, what action can we do in our daily life to protect the beach and the ocean?


Sea Turtle: "Grandpa always loves to tell stories of the olden days, about how beautiful the ocean was, how dreamy the sun shined through the sea, and about the happy times he spent playing and swimming with a group of good friends. Grandpa really missed the old days when garbage wasn't floating in the ocean and friends weren't taken away. Could you assist me in achieving Grandpa's wish?"

Before helping the sea turtles make their wishes come true, let's see how much you know about the ocean!

 
Due to the overexploitation, the beautiful ocean has been destroyed and gradually depleted. In recent years, impact of marine debris has become a major marine environmental conservation issue. On 3rd October, 109 IKEA co-workers went to Keelung Chaojing Park to clean up the beach and build up a marine debris house with these marine waste. 

From 27th October to 27th November, you are welcome to visit IKEA TAIPEI stores (Hsin Chuang Store, Xin Dian Store, Nei Hu Store, Taipei City Shop Arena) to look around the exhibition. Take the waste reduction challenge together, you may win the prize of North Coast One-Day trip!

 

IKEA Sustainable Living


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