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Privacy Policy

Date updated:2022/12/27

1. We care about your privacy

We care about protecting and respecting your privacy. In order to serve you better and provide you with the best customer experience, we need to collect some personal data about you.

This Privacy Policy will help you understand how we collect and use your personal data, who we share your personal data with, and how you can control the way your personal data is collected and used by us.

If you access or use the IKEA Website (“our Website”)or mobile application ("App"), sign up for IKEA Family/IKEA for Business membership and link it to our Website account(“User Account”),this Privacy Policy will apply to you.

Sometimes, we may send you a new notice to explain how we may use your personal data in specific situations, and will always give you the choice to opt out of such uses.

2. Who are we?

Our Website and App are operated by DFI Home Furnishings Taiwan Limited(“IKEA”, "we", "us"). IKEA is the data controller of any personal data. Personal data we collect about you will be used in line with this Privacy Policy.

3. How do we collect your data?

We or any other group companies, related corporations will collect the personal data provided by you. We also collect your data when you access our Website or use App. For instance, when you sign up for a User Account, or browse/shop online via our Website and our APP, or send an email to us, we will collect your personal data

4. Are you over 18?

If you are under the age of 18, please get parent/guardian consent before you access our Website, or use App, or sign up for a User Account.

5. What personal data do we collect?

You may need to provide some certain data as following to browse our Website or use App. We will inform you when it is needed, and you have an option to provide any other personal data or not.

(a) Your User Account
  • If you sign up for a User Account to browse our Website or use App, the personal data we collect from you may include your name, gender, ID number, address, email address and your mobile phone number. We will send you verification codes to your phone or your email address to verify your identity.
  • Your User Account status and activities.
  • Your shopping preferences, including your preferred brand, the items you may be interested in, and your preferred service type.

(b) When you make purchases using our Website or App

If you are shopping with us online via our Website and/or App, the personal data we collect from you may include:
  • Your browsing history on our Website or App.We bring together different information based on your browsing history and we may use this information to improve autocomplete or product recommendation. Please note that your browsing history is not part of your personal data unless we combine the information about you with it. If we do so, we will take the browsing history as your personal data and will store and hold it under this Privacy Policy. We will use this information to improve our services.
  • Your shopping preferences and how you choose your favorite items, your purchase history, following items/bookmarks and shares on our Website and/or App. You can share your special interests of some certain products and brands with us, third parties or service providers on our Website or App.
  • Your order history and payments on our Website and/or App.You need to provide us your delivery details (your name, address, mobile phone number, email address and other essential information) when you shop online via our Website and/or App. The order form will list your information including your photograph, name, phone numbers, address (or product assembly and installation address), the product/service you purchase, order number, payments etc. When you pay with your credit card, debit card or other payment method, the information will be protected and managed by financial institutions or third-party service providers In accordance with their own privacy policy. We will collect your order information to confirm the fulfilment, for you to review and to offer customer service. We will also use the information to identify you, complete the delivery, answer any of your requirements of your order and provide you after-sales service. In addition, we will detect unusual activities to protect your transaction and account.
  • Your identity, orders, and your contact information.We use this information to identify you when you ask for any after-sales service or resolve dispute over our services. To offer and improve our services, we may use your order information and any information (including surveys) you give us when you make inquiries or complaints.

(c) When you visit our Website or App

We may use online tracking technology such as cookies, pixel tags, web beacons and other similar technologies (for example, we may use Google Analytics. To learn how Google Analytics collects and processes information, please visit: How Google uses information from sites or apps that use our services.)  to automatically collect information about:
  • your visits to our Site or App, such as your browsing history, how long you stay on our Site or App, and how often you visit;
  • your location information as provided by your mobile phone or other device when you interact with our Site or App, including your IP address and general geographic location (including GPS location and WLAN access point, Bluetooth and other connectivity information); and the device that you use to browse our Site or App (e.g. your operating system, type of device, browser type and version, language preferences, resolution, internet service provider ID (PLMN), mobile application crashes and other system activity, and third party sites you were using before interacting with our services).
You have the right to disable any of these online tracking technologies. To learn more about how we use the above data, please see the section below on Online tracking technology.

(d) When we offer additional services

To provide you personalized products and services and to improve shopping experience, we may offer you additional services. We may also ask for your consent to access your geolocation, camera/webcam, photo albums, microphone, and contacts of your device for additional personal data. The main function of our Website and/or App is still available If you do not provide the information above or revoke the authorization, however, we may not provide additional services to you. Please note that even if you decide to revoke the authorization, it will not affect the data we collected and used in accordance with your previous authorization.
  • Personalized recommendation services based on your location information. We collect your location information to recommend products or services near you. We only collect the information of your geolocation at a specific point in time, and we will not combine your location information we collected to build a track. For instance, we may recommend you a store that is convenient to you.
  • Additional features for camera/webcam. You can use these features for videorecording, photography, scanning QR codes or other functions.
  • Additional features for uploading photos. After you allow our Website and/or App to access the photo albums of your device, you can use these features to upload photos for changing profile pictures, communicating with a customer service representative and for authorization. We may use the photos you upload to identify the products or services you would like to purchase. We may also use the comments or other messages on the photos you upload.
  • Additional features for voice techniques. After you allow our Website and/or App to access your device's microphone, you may contact a customer service representative or communicate with a customer service bot. We will record your conversations in order to respond to your request or dispute resolution.

(e) Other information

We also collect some of your personal data when we communicate with you (e.g. email content and contact information) or when you complete any voluntary surveys (e.g. feedback) we may send you from time to time, or when you participate our giveaway events and other activities organized by us.

6. How do we use your personal data?

We only use your personal data for the following purposes:.

(a) Account management

To help us manage or maintain your User Account, including:
  • To create and update your User Account
  • To verify your identity
  • To provide you a username for accessing our Website or App.
  • To maintain, update, manage and process your User Account activity on our Website or App which includes the purchases, orders or services.
  • To fulfil your order and process payments.
  • To send you the latest promotions or new features on our Website and App.
  • To set up features so that you can change other settings on our Website or App, such as bookmarking your favourite products.

(b) Support

To assist you when you contact us, for instance, in responding to and investigating your questions or concerns, observing and improving customer support services, and with the shipping, refunds or returns or exchanges of your orders.

(c) Marketing

To provide you with marketing and promotional materials ("Marketing Communications"), if you choose to receive them. Please see the section on Direct Marketing below for more information.

(d) Personalisation

To create personalised Marketing Communications tailored to your interests and preferences, and to provide you with the best possible customer experience in relation to our Site, App, and your User Account. We may also use data analytics tools to conduct profiling and to determine whether our or any Dairy Farm Group members’ offers, advertisements and promotions are effective, as well as to determine whether you may be interested in new products or services, or to customise the content and types of offers, products, and services that we present to you.

(e) Optimisation and improvements

We may use your personal data to understand and improve our Site, App, or our partners’ operations, or our Dairy Farm Group members’ operations, through various means, such as the use of analytics tools, research, surveys and feedback forms. This will enable us, our partners, and Dairy Farm Group members to enhance services or products, develop new features and benefits, and assess and amend business, marketing and strategic operations and plans.

(f) Legal and administration purposes

We may use your personal data to investigate or deal with any incident, request or dispute resolution to your User Account, our Website, App, or as required by law enforcement, competent authorities, courts or other governmental agencies. We may also use your personal data for any legal procedure that is relevant to you.

(g) Online shopping

To process or manage your order, including any delivery, pick-up arrangements, refunds, returns or exchanges.

(h) Winning or event notification and giveaway delivery

To ensure you receive notifications from us and issue the withholding statement, we will use your personal data or provide it to our partners/service providers (including co-organizers, prize suppliers and logistics) for sending winning notifications, giveaway delivery and issuing the withholding statement.

7. Who do we share your personal data with?

To protect your privacy, we will endeavour to only share with third parties data which has either been aggregated and anonymised or which otherwise does not contain your name or contact details. However, there may be limited circumstances where we will share data (which may include your personal data) with third parties who may or may not be located overseas, as detailed in this section. By using our Site or App, or applying for a User Account, you agree to allow us to share your personal data with third parties and to the cross-border transfer of your personal data in accordance with this section. Regardless of where we store or process your personal data, we are committed to protecting it and will take reasonable steps to safeguard it in accordance with this Privacy Policy and all applicable laws.

(a) Partners or service providers

Your personal data may be shared with our partners or service providers who process, use personal data on our behalf to help us administer and operate our Website and App, to conduct identity verification, profiling and data analytics/processing, process orders and payments, arrange delivery, conduct marketing activities, to help aggregate and anonymise the personal data, or to carry out any of the purposes set out above, and to deal with our services and transactions, and for data analysis to improve the operations, services or products of our partners or service providers. The service providers may include IT vendors, back-office and front-end or ancillary service providers, call centre operators and marketing agencies, data management and analytics service providers, and customer contact services. Our service providers may contact you on our behalf for any of the purposes set out above.

(b) Professional advisors and assignees

When necessary, we may share your personal data with our professional advisors, including lawyers, accountants, financial advisors and insurers. Your personal data may also be shared with third parties in connection with any merger, acquisition, consolidation, restructuring, sale of assets, financing or any other similar scenarios involving the transfer of some or all of our business assets.

(c) Government and competent authorities

Your personal data may be shared with competent authorities, courts and other governmental agencies to comply with any legal or regulatory requirements, orders or requests.

8. Aggregated and anonymised data

Aggregated or anonymised data that does not include any personally identifiable information may be used by us, our Dairy Farm Group members or other third parties for various purposes, including enabling them to better understand customer needs or to improve and adapt their operations, products and services, or for the purposes of industry benchmarking, machine learning, research or analytics.

9. Direct Marketing

If you opted to receive our promotions and advertising, we may use your personal data for the following purposes:
  • send you Marketing Communications in connection with the latest news, events, updates, contests, promotions, offers;
  • products and services offered by us, our partners, or our service providers, which relate to our Website or App, retail, clothing, accessories, cosmetics, beauty, healthcare and wellness, personal care, toiletries and medical, baby care, maternity care, insurance, financial, music, sports, lucky draws and contests, food, beverages, dining, travel, transportation, banking, electronics, home, household, textiles, telecommunications, groceries, office and business supplies, technology, outdoor furniture and accessories, furniture, lighting, décor, home accessories, media, e-commerce platforms and facilitators, and publications;
  • analyse your preferences, online behaviour and transactional history in order to gain insights, so that we can customise the content and types of news, events, updates, contests, promotions, offers, products, services and rewards that we present to you via our Site, our App or Marketing Communications, social media or other communication means; and
  • in conjunction with any seasonal events, lucky draws and contests or other promotional activities.
We may send you Marketing Communications and market research invitations by email, through your User Account or in-app notifications on your mobile device, when you access the Site or App, or through online banner advertisements, post, telephone or SMS.

Before providing you with Marketing Communications, we will always ask for your consent. You can choose at any time not to receive any Marketing Communications from us. Please see the section on("Your rights") below.

10. Can our partners or service providers send you marketing materials?

Our partners or service providers may occasionally send Marketing Communications on our behalf. However, we will not provide your personal data to our partners or service providers for them to send you marketing materials regarding their own products or services without your permission.

If any of our partners or service providers wish to send you any marketing materials regarding their own products and services directly, then they must obtain your separate consent for this. We do not involve with any marketing events which are not related to our Website or App. If you agree to receive any marketing materials from our partners or service providers, please carefully read their own privacy policies.

11. How do we protect your data?

We take the confidentiality and security of your data seriously. We take all reasonable steps, including the implementation of technical and physical security measures that would be reasonably expected, to keep your data secure. We use encryption techniques on our Website and App so that you can make transactions under this Privacy Policy. We suggest you take precautions and keep your personal data and passwords with you on our Website and App. Always sign out and close the window to prevent others from collecting or using your personal data.

12. How long do we keep your data for?

We will keep your personal data only for so long as is necessary to fulfill the purposes outlined in this Privacy Policy, unless the law requires us to keep it for a longer period. Once we no longer need your personal data, we will either irreversibly anonymise or securely delete it on our servers.

13. Your rights

(a) Access and correction

You have rights to request to access to, correct, object to collect or delete your data held by us, at any time, by sending an email at

Please make sure your personal data is up to date. If there are any changes about your personal data, please sign in IKEA Family membership account to update the information or you can email us. If your information is not complete, inaccurate or changed without timely notification, we have rights to temporarily stop our service and terminate your User Account.

(b) Opt-out of direct marketing

At any time, you can ask us to stop using your personal data to send you Marketing Communications, or you can customise how you would like to receive Marketing Communications from us. You can exercise your rights to do this by:
  • Sign in your User Account and changing your User Account
  • Follow the unsubscribe instructions in the Marketing Communications we send to you.

We will stop using your personal data to send you Marketing Communications in accordance with your request. However, we may still send you non-promotional communications such as information concerning the administration of your User Account, and may use non-personally identifiable information collected via cookies and other tracking technology to display marketing information via online advertising banners on websites and apps visited by you.

We are not involved or responsible for any marketing materials sent directly by our partners or Dairy Farm Group members that concern any reward programmes, or products or services offered or provided by them that are unrelated to the functions of the Site or App. If you would like to stop receiving any marketing materials from our partners or Dairy Farm Group members, then please contact them directly in order to unsubscribe from their mailing lists.

14. Online tracking technology

Cookies are small text files that are stored on your browser or device by websites, applications, online media and advertisements when you visit a website.

We use cookies and other similar identification technologies such as web beacons, ETags and pixel tags on our Website, App, emails and online advertisements for various purposes, including verifying users; remembering user preferences and settings to enhance your experience when you return to our Website or App; delivering relevant content and advertisements based on your preferences, location and usage patterns; monitoring, evaluating and optimising the operation of our Website and App; tracking and measuring the effectiveness of our advertising campaigns; and analysing traffic on our Website, App and the websites of our partners and service providers.

You can exercise your right to choose whether or not to accept cookies by adjusting your browser settings to modify your cookie preferences. Most browsers are set to accept cookies by default, but you are free to remove or block all browser cookies. However, if you turn off your cookies, some of our services may not function properly and you will not be able to receive the most efficient and personalised experience.

15. Links to other websites

Our Website and App may contain links to other third party websites and applications, including those of our partners and our service providers (“Third Party Websites”). We do not own or control, and are not responsible for, the privacy practices of those Third Party Websites. We encourage you to remain alert if you follow any links to leave our Website or App, and to review the privacy policies of those Third Party Websites so that you are aware of how your personal data may be collected and used by such third parties.

16. Information you provide about others

Please ensure that you are legally authorized to share with us any information that contains personal data of another person.

17. How do we manage updates to this policy?

From time to time, we may update this Privacy Policy to reflect new technologies, regulatory requirements or any other changes that may be necessary. We will notify you of any updates in accordance with your preference settings and, where required by law, obtain your consent. We will inform you by emailing you at the email address you provided us, and/or by posting a notice of these changes on our Website.

18. Contact

If you have any questions or comments concerning this Privacy Policy, you can contact our Data Protection Officer at


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