Designer Ida Pettersson Preutz

“My visual world is full of colours and shapes, and I love playing with perspectives to create a sense of movement or depth. When working with textiles, like for the STRANDÖN collection, I experiment to see how shapes can be repeated, letting interesting structures and rhythms take form. What’s lovely about this project is that the patterns get to bring a burst of colour and joy to picnics in the park and sunny days on the beach.”

“My visual world is full of colours and shapes, and I love playing with perspectives to create a sense of movement or depth. When working with textiles – like for the STRANDÖN collection – I experiment to see how shapes can be repeated, letting interesting structures and rhythms take form. What’s lovely about this project is that the patterns get to bring a burst of colour and joy to picnics in the park and sunny days on the beach.”

“My visual world is full of colours and shapes, and I love playing with perspectives to create a sense of movement or depth. When working with textiles, like for the STRANDÖN collection. I experiment to see how shapes can be repeated, letting interesting structures and rhythms take form. What’s lovely about this project is that the patterns get to bring a burst of colour and joy to picnics in the park and sunny days on the beach.”